1&1 Internet, Largest Web-hosting Company
1&1 Internet inc.
1&1 Internet, Inc. (1&1), the world’s largest Web-hosting company, today announced the results of it’s latest survey.
In an age when consumer loyalty can make or break a business, a recent survey found that securing and retaining customers can be as easy as providing a comprehensive Web site.
Commissioned by 1&1 Internet, Inc. (1&1), the world’s largest Web-hosting company, the survey of 520 U.S. households, revealed that a Web site improves interaction between consumers and businesses, and lack of a Web site could drive business away.
1&1 Internet inc.
More than one-third of respondents (36 percent) agreed that lack of a web site would lead them to shop elsewhere or select an alternative business, while 28 percent agreed that they would have “doubts or reservations buying from a business without a Web site.” In addition, an overwhelming number of respondents (76 percent) felt it was easiest to contact a business via a phone number or e-mail address provided online.
“Web sites provide a link between consumers and their retail experiences,” said Andreas Gauger, Chairman, 1&1. “Providing an online service is essential to keep consumers happy and loyal.”
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